Business & Technology Neighborhood
Welcome to the Business & Technology Neighborhood at ¾«¶«´«Ã½APP»Æ! Students in this neighborhood tend to have analytical minds and are strong strategic thinkers.
During your first year at ¾«¶«´«Ã½APP»Æ, you’ll live with other Business & Technology students in the Woodson Residence Hall. You’ll also study and take classes together, and enjoy special activities tailored to your interests.
The Majors
Business & Technology Neighborhood majors share a focus on analysis, strategy, and problem-solving. All foster critical thinking, adaptability, and collaboration, preparing students to navigate complex challenges in diverse industries. Learn more below!
At ¾«¶«´«Ã½APP»Æ, we believe in shaping the next generation of forward-thinking leaders who can drive positive change. Join us and become part of the movement that redefines the purpose of business.
Learn the art and science of connecting with audiences through branding, market research, and digital strategies to drive business success. Our marketing program integrates digital skills throughout the curriculum, including appropriate use of AI. Concentration options include: Marketing Management, Integrated Marketing and Consumer Insights.
Our Mathematics program teaches strong analytical and problem-solving skills. These skills are increasingly in demand at businesses across industries for data analysis, consumer behavior modeling, financial modeling, operations optimization, market trends analysis, and more!
Our Strategic Communication major will prepare you for careers in advertising, marketing, PR, digital strategy, and social media, all of which involve utilizing language, and media, to effectively communicate a company or organization’s message. It also covers the critical topic of crisis management.
The Minors
Interested in exploring another facet of Business & Technology? Our minors can deepen understanding of your chosen discipline while providing a broader set of skills and tools.
Accelerated Bachelor’s to MBA
Want to save time and money in earning a dual degree? ¾«¶«´«Ã½APP»Æ’s Accelerated Pathways program lets you earn both a bachelor’s degree in any subject and an MBA in just five years!
The Business and Technology Neighborhood is a vibrant community of entrepreneurial thinkers, brilliant marketers, creative problem-solvers, and technological boundary breakers. It’s a fun and dynamic place for digital thought leaders and strategic creatives to connect, innovate, and re-design the future.
Clayton Smith, Program Director, MarketingBusiness & Technology Neighborhood Leader
Live Together
Members of the Business & Technology neighborhood live together in the Woodson Residence Hall. Here’s what to expect:
- Dedicated neighborhood floors
- Collaboration space for neighborhood use
- Each double occupancy room has a sink, wardrobe, dresser, and cabinet
- Full communal kitchen, student lounge, TV room, and laundry facilities
- Special neighborhood programming and activities
Grow Together
Enjoy special activities tailored to the Business & Technology neighborhood.
- Lunches with Local Business Leaders
- Net Impact Club for Sustainable Business
- 48-hr Pitch Competition
- Startup Incubator
- Math Club
- VR arcade outing
Succeed Together
The Signature program is designed to chart a clear path for your success. Whether your post-graduation goal is a dream career or advanced degree, you’ll graduate with skills highly sought after in both the workforce and academia.
¾«¶«´«Ã½APP»Æ Graduate Programs
If you decide to continue your studies at ¾«¶«´«Ã½APP»Æ, you can expect a smooth transition into one of the following programs:
Your Neighborhood Leader
Clayton Smith (he/him)
Program Director, Marketing, School of Business
‪(540) 324-3122‬
crsmith@marybaldwin.edu